This weeks Education Slot was delivered by Niall Menzies of Castle Trophies, Stonehaven and delivered in his own inimitable style. It focused on the importance of the dreaded 60 second slot. Heres what Niall had to say..
I wanted to do an education slot on one of the fundamental parts of a BNI meeting.
Which is what?
Networking at the beginning is important as is your general manner and enthusiasm throughout a meeting.
But one of the most important part of a BNI meeting as our CD always says, now comes the most important part of the meeting is our 60 seconds.
It’s only a minute, it’s no time at all people say. But 60 seconds can change your life?
The first aeroplane flight took less than minute. After that travel changed forever.
60 seconds changed the life of Gemma Spofforth in 2009. when she broke the world record backstroke at the world championships in Rome.
Life was never the same again.
So, it’s only a minute, but lets make the most of it.
A good 60 seconds could mean the difference of making that crucial contact or not.
And it only takes a minute to make that life changing business contact. But only if you do it right.
So, how do make sure we make that good impression and get the most out of our one minute?
The great ones aren’t the entertaining ones that make you laugh more, they are good and I suppose if they are memorable then they are a great one, it’s the ones that give you some return on your investment into BNI.
These BNI people know quite a bit about what makes a good minute presentation so here are the BNI ground rules for that life changing event.
Creating Your 60 Seconds Pitch
Ideally your pitch should be between 150-225 words and include:
- Your name
- The name of your company
- Your role within the company
- What your products/services are as well as target market
- What value you can create
- Ask for a referral (name the organisation, the person and their job title if possible. This is pretty crucial. If we are going to help you find that dream contact you gotta tell us who he or she is?
The referral may not be someone from within the room, it is more likely to be someone they know.– put simply network marketing.
Practice your 60 Seconds Pitch
Practice your pitch, record your pitch and see what you sound like – would you want to refer yourself if you heard you speak? If the answer is no, then go back to the drawing board – you’re not quite there, but don’t practice too hard as you’ll want to sound sincere. You want to build relationships with people, you want people to trust you and the more genuine you sound during your pitch, the more people will warm to you and want to refer you.
Learn from Your Mistakes
Get up bright and early and you just want to get the pitch out of the way! Everyone in the room was once in your spot, so try not to be too nervous: don’t rush through it – try to relax and speak slowly and clearly. Once you’ve delivered your pitch, gauge members’ reactions. Above all else enjoy your moment to show your fellow chapter members what you’re good at.
One thing I think is also important is a good tag line at the end. Something we can remember you by.
- Just do it? (Nike)
- It’s the real thing? (Coke)
- Painting a brighter future for you? (Gj Findlater ;))
- Don’t leave home without it? (American Express)
- Building friendship and installing trust? (Kevin Milne)
Quite a group there.
Best one I think has become part of the national language nowadays is It does exactly what it says on the tin. Who did that.
Ronseal quick drying woodstain, started back in 1994.
A good tag line consists of a few words that summarise your business that just spring to mind whenever a member thinks about you. Make it memorable.
So, to recap the fundamentals.
- Your Name.
- Your Company
- What your business does and how it can add value to your needs
- Always include your ideal contact
- Give us your tag line.
If you want to change your life.
Either practice your swimming or Deliver that killer 60 seconds
Great advice Niall!